![Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/08/11/01/17141790-7344501-image-a-9_1565482867018.jpg)
Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online
![Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online](https://i.dailymail.co.uk/1s/2019/08/10/22/17137908-0-image-a-27_1565471928965.jpg)
Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online
![Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online](https://cdn.jwplayer.com/v2/media/bcpPtig5/poster.jpg)
Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?quality=75&width=1200&auto=webp)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/01/21/gettyimages-1187427987.jpg?width=1200&height=1200)
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
![Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/03/12/JoeLycett-5.jpg?width=968)
Joe Lycett shares final statement as Hugo Boss before reverting back to old name | London Evening Standard | Evening Standard
![Joe Lycett Shares One Last (Very Silly) Statement As Hugo Boss, As He Reverts To Original Name | HuffPost UK Entertainment Joe Lycett Shares One Last (Very Silly) Statement As Hugo Boss, As He Reverts To Original Name | HuffPost UK Entertainment](https://img.huffingtonpost.com/asset/5e986c86220000c701827077.jpeg?cache=zAMZiWGdPO&ops=scalefit_720_noupscale)
Joe Lycett Shares One Last (Very Silly) Statement As Hugo Boss, As He Reverts To Original Name | HuffPost UK Entertainment
![Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online](https://i2-prod.walesonline.co.uk/incoming/article16752019.ece/ALTERNATES/s615/0_Bosscanv.jpg)
Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online
![Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online](https://i2-prod.walesonline.co.uk/incoming/article18074436.ece/ALTERNATES/s1200c/0_Joe_Lycetts_Got_Your_Back_02.jpg)